Profile Pictures: pictures of people expressing joy get 20% more requests

We recently did an analysis of our freelancers’ profile pictures and found there’s a strong correlation between what feeling they express in their pictures and how many projects they get. Our findings are pretty fascinating, although not that surprising. See them for yourself:

Freelancers whose faces are expressing joy or happiness in the profile pictures receive on average 20% more requests than those who look grumpy, ambivalent or have a coy smile.

Examples of profile pictures that invite more requests

Freelancers who choose something other than their face to represent them in the profile picture (e.g. animated characters, landscapes, flowers, etc.) receive 40-50% less requests than freelancers who present their faces to the world.

Profile pictures resulting in up to 50% less requests

The main takeaway here is — don’t shy away from showing your beautiful face on your profile and don’t forget to smile. This will increase your chances of being selected by potential clients as you will appear more approachable and friendly.
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