Profile Pictures: pictures of people expressing joy get 20% more requests

We recently analyzed our freelancers’ profile pictures and found a strong correlation between what emotion they express in their pictures and how many projects they get. Our findings are pretty fascinating, although not all that surprising. See them for yourself:

Freelancers whose faces express joy or happiness in the profile pictures receive on average 20% more requests than those who look displeased, ambivalent or have only a modest smile.

Examples of profile pictures that invite more requests

Freelancers who choose something other than their faces to represent them in their profile pictures (e.g. animated characters, landscapes, flowers, etc.) receive 40–50% less requests than freelancers who show their faces to the world.

Profile pictures resulting in up to 50% less requests

The main takeaway here is: don’t shy away from showing your beautiful face on your profile and don’t forget to smile. This will increase your chances of being selected by potential clients, as you’ll appear more approachable and friendly.

Introduction Videos: Break the ice and help authors get to know you better.

You can read more about videos here.

Star your genres: Choose two of your favorite genres and rank higher for relevant searches.

Here’s a tip — choose sub-genres instead of main genres to increase your chances of authors finding you for their specific needs. Your profile will show up for both the sub-genre and the main genre in search results.

For example: By adding Dystopian as a sub-genre on your profile, you will be listed under results for both Dystopian and Science Fiction. Don’t forget that it doesn’t work the other way around.

Need more tips on optimizing your profile? Check out these helpful tips.
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